Wholesale and cafés
Software for bakeries that sell wholesale
Sell to cafés and shops without selling at a loss
Keep a price list per customer type, see the margin on every line, and plan the daily bake for your standing orders.
Recipe costing is free for up to 10 recipes, and orders for up to 50 a month. Sales, stock and unlimited orders come with the Team plan.
What gets in your way
Discounts that eat the margin
A café asked for 20% off and you said yes. Is that loaf still making money?
One price list for everyone
Shop, wholesale and café customers pay different prices, and keeping them straight is guesswork.
Running out mid-week
Bigger standing orders mean bigger flour runs, and stock is hard to track by eye.
How Farinu helps
Price lists
Keep shop, wholesale and café prices per recipe, and see each one's margin before you send it.
Production plan and log
See what to bake each day from your orders, and log what came out of the oven.
Purchases and stock
Record what you buy, and stock goes down as you bake, so you reorder before you run out.
One croissant, three prices
A croissant that costs $0.62 to make, all costs in, earns very different margins depending on who buys it.
- Shop price list: $2.50
- 75% margin
- Café price list: $1.50
- 59% margin
- A café asks for $1.20
- 48% margin
- Your markup on cost
- 35%
- Price Farinu suggests ($0.62 × 1.35)
- $0.84
Every list price shows its margin before you agree to it. If a flour or butter price rise pushes one below your markup, margin alerts tell you which recipe to reprice.
Questions
- Can I have different prices per customer?
- Yes. Create as many price lists as you need and see each price's margin against the recipe's current cost.
- Will I know when a price stops paying?
- Yes. Margin alerts tell you when an ingredient change pushes a recipe below your target.
- Does stock keep up with bigger bakes?
- Yes. Record what you buy, and each batch you log takes its ingredients out of stock, so you reorder before a big delivery day.
- How do I know the lowest price I can offer?
- Each recipe's suggested price is its cost per piece plus your markup. A list price below it shows its thinner margin on the price list page, so you decide before you agree a discount.
Related pages
Check your wholesale margins today
It takes a few minutes, and costing your first 10 recipes is free.