Guides

Home bakery business guides

These home bakery business guides answer the questions bakers ask most once friends start paying: what to charge, what a recipe really costs, how to keep a margin when butter goes up, and how to sell from home, online, or at a market without trouble. Most give the formula or the key fact first, then a worked example with sample numbers you can adapt.

What the guides cover

The guides fall into three groups. Money: pricing cakes and baked goods, costing a recipe, food cost percentage, profit margin, and what to do when an ingredient price rises. Starting out: running a home or micro bakery, the rules for selling from home, insurance, taxes, and turning cakes or cookies into a business. Selling: farmers markets, selling online, and marketing a small bakery.

Pick the guide that matches the question you have today. They are written for one person or a small team baking at home or in a small kitchen, not for large production bakeries.

If you are new to selling, start with what a recipe really costs, then how to price it and how much of the price you keep.

Read next: How to calculate recipe cost, step by step, How to price a cake so it pays you, How to price baked goods for profit, Bakery profit margin: how to work it out and how to raise it

How to use them with Farinu

Every number in the guides can be worked out with a pencil or a spreadsheet. If you would rather not redo the sums each time a price changes, Farinu costs your recipes with ingredients, packaging, sub-recipes, labour, machines, and overhead, suggests a price from your target markup, and warns you when an ingredient price rise eats into it.

The free plan covers costing for up to 10 recipes. The Team plan is for bakers who need more.

Every guide

Questions

Are these guides free?
Yes. Every guide is free to read and needs no account. The examples are illustrations with sample numbers; use your own costs and prices.
Do the guides give legal or tax advice?
No. The guides on selling from home, insurance, and taxes explain the general rules and point to the official sources. Check the details with your local authority or an accountant before you rely on them.
Where should I start if I am new to selling?
Start with how to cost a recipe, then how to price your cakes or baked goods. Knowing what one batch costs you is the base for every other decision.

Put the guides into practice

Create a free Farinu account, cost your first recipes, and see the price that keeps your margin.

Start free