Annual survey
How much do home bakers charge? The 2026 home baker pricing survey
How much do home bakers charge is a question nobody answers with real data yet: most figures online are guesses or a handful of forum posts. This survey, not open yet, will collect prices from home and micro bakers directly, then publish the averages by product and by state, the method, and the anonymized raw table. The link to take part will be posted on this page when it opens. Until the results are out, the honest answer is that your price should start from your own cost, not from someone else's menu.
What the survey will measure
We will ask each baker what they charge for a short list of common products, sized the same way for everyone so the numbers can be compared. We will also ask where they sell and how they arrived at the price.
- Price of an 8-inch round layer cake, a dozen decorated cookies, a dozen cupcakes and a loaf of bread
- State or country, and whether the baker sells from home, at markets or online
- Years selling and roughly how many orders a month
- Whether the price covers labor, packaging and overhead, or ingredients only
- Whether prices went up in the last 12 months, and why
Average cake price by state: how we will report it
Results will show the median and the typical range for each product, overall and by state. A state only gets its own figure once enough bakers there have answered; until then it is grouped with its region, so one answer never stands in for a whole state.
We report medians rather than plain averages because a few wedding-cake prices would pull an average far away from what most bakers charge.
Method
The survey will be opt-in and open to anyone who bakes and sells from home or a small kitchen. Answers will be anonymous: we will publish no names, business names or contact details, only aggregated figures and a raw table stripped of anything that identifies a baker.
Because people will choose to take part, the results will describe the bakers who answered, not every baker in the country. We will say how many answered for each product and region next to every figure.
| Output | What it contains |
|---|---|
| Summary | Median and typical range per product, overall and by state or region |
| Method | Who could answer, the questions asked, how answers were cleaned |
| Raw table | One anonymized row per answer, downloadable |
How to price while you wait
A competitor's price tells you what the market accepts, not what you earn. Cost the recipe first: ingredients, packaging, your time and a share of overhead. Then add the margin you want. Farinu does that for every recipe and suggests a price from your target markup, free for up to 10 recipes.
Sources
Questions
- When will the results be published?
- After the survey has opened and enough bakers have answered to report the main products reliably. The results will be published on this page.
- Is my answer anonymous?
- Yes. We publish only aggregated figures and a raw table with nothing that identifies you or your business.
- How do I take part?
- The survey is not open yet. When it opens, the link will be posted on this page. Bakers outside the US will be able to answer too, and their answers will be reported by country, in their own currency.
Related pages
Start from your own cost
Until the survey opens, create a free Farinu account, cost your own recipes and see what each bake really earns.